The Financial Times recently published an article written by Andrew Jefford, who was wine writer in residence at the 2030 Wine Research Network and a senior research fellow at Adelaide University between 2009 and 2010. In the article he reflects on his 15 months in Australia and his reflections on the various issues in the Australian wine debate.
In the article Andrew asks if the unparalleled export success of the Australian wine industry over the past two decades has reach its pinnacle. How did Australia manage this incredible success and what has caused it to stall?
Vineyards occupy a tiny fragment of the Australian landmass: less than 0.02 per cent of the continent. Their psychological importance, though, is wildly disproportionate to their size. The unparalleled export success of Australian wine over the past two decades has won more friends for the nation than sporting conquest, iron ore or marsupials on yellow road signs.
You can read the full article here.